When you own a business, you may not think about saving for retirement the same way as others. Many small business owners may not realize the abundance of retirement savings accounts designed with their needs and interests in mind. Moreover, many plan to sell their business as their sole source of retirement income — which can be risky.

The only constant in life is change — just ask any business or nonprofit leader that had to navigate the last year of pandemic chaos, forced shutdowns and changed consumer behaviors.

For nonprofits as well as small- and medium-sized businesses, marketing is an essential—albeit sometimes intimidating—endeavor. Although you spend plenty of time thinking and talking about your business, figuring out the most effective way to communicate about your brand to customers can still be a challenge. Fortunately, a value proposition is designed to do just that.