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To get a better understanding of how consumers think about retirement and what it means to be retirement ready, several generations participated in a study. A group of millennials, generation Xers and baby boomers were invited to a private, unbiased online forum to discuss their financial priorities, as well as their emotions and triggers behind each.
  | Thought-leadership

Improving retirement plans with behavioral science

While saving for retirement is a long, multi-faceted journey, it’s rarely revisited after the enrollment stage. As an example, let’s say you have an employee who automatically enrolled 4 years ago, spending less than 5 minutes in the process. She never returns to the participant website to reconsider her decision, despite major life changes including getting married and getting a promotion.

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